Creative Play School
Family-owned and operated since 1980, Creative Play School facilitates learning through play-based activities at two preschools in Alexandria, Virginia. We developed a visual brand identity, website and marketing collateral for Creative Play School that celebrate the joy of early childhood.
Scope
Visual identity
Website strategy
Website design
Website copy
Website development
Visual language
We developed a visual identity to complement Creative Play School’s original logo, which was drawn by the owner’s son in 1987. The color palette is inspired by toys and the official brand typeface, National, features geometric letterforms and playful, curved terminals.
We created balloon-like shapes to frame photos and a geometric confetti pattern. A set of youthful icons represents various parts of the curriculum and emphasizes some of the program highlights. Together, the visual system feels fun and full of movement.
Team
Claire Smalley
Creative direction, strategy, design, writing & development
Let’s collaborate.
We’ll do the investigative work to provide you with strategic, creative solutions tailored to your needs and resources. Tell us a bit about your project to set up an introductory call.