Creative Play School

Family-owned and operated since 1980, Creative Play School facilitates learning through play at two preschools in Alexandria, Virginia. We developed a visual brand identity, website and marketing collateral that celebrate early childhood and the idea that children grow and learn most effectively through play-based activities.


Brand identity
Print design
Web design
Web development

Creative Play School landing page design

Visual language

The Creative Play School logo was designed in 1987 by the owner's son. After learning about the history of the schools and the woman who started them, we chose to develop a visual identity inspired by the original logomark rather than redesign it. We create balloon-like shapes to frame photos and a celebratory pattern of simple, geometric shapes.

A set of colorful, playful icons represents various parts of the curriculum and emphasizes some of the highlights of the program. Together, the visual system feels cheerful and dynamic.

Example of a bubble motif for Creative Play School's visual branding
Example of a pattern design for Creative Play School's visual identity
Example of a confetti pattern for Creative Play School's identity design
Creative Play School icon design
Creative Play School business card design
Brochure design for Creative Play School

Let's collaborate.

Regardless of the size of your project or budget, we can help.