Quinn & Co.
As a Black- and women-led communications consultancy, Quinn & Co. delivers authentic storytelling and empowers women-owned brands to connect with their consumers. small c worked with Quinn & Co. to create a visual identity that represents their values and a brand strategy that highlights their commitment to socially conscious PR and marketing.
Scope
Brand strategy
Visual identity
Logo design
Website strategy
Website design
Website development
Brand strategy
We worked closely with Quinn & Co. to define their brand personality, mission and values as well as their target audience. Together, these defining elements comprise the foundation of the visual identity.
Logo
The visual identity is inspired by concepts of wellness and communication. The logomark is clean and airy and comes in three variations that offer versatility across applications of different sizes. Lines burst from the Q to represent growth, amplification and creativity. These lines are carried throughout other branding elements to create emphasis and convey ideation.
Visual identity
Quinn and Co.’s color palette combines earth tones that feel soft and human with desaturated blues that feel grounded and trustworthy. The official typeface, TT Norms Pro, is contemporary, geometric and suitable for a wide range of both print and digital applications. As body copy it is clear and readable. As a headline it is light and welcoming.
Inspired by the shapes of the logo, we created an illustration style and icon set that represent Quinn and Co.’s services. The tail of the logo’s Q can be used as a decorative text divider. These elements can be used to break up text and lead the eye around layouts.
“I didn’t know where to begin branding my small business and Claire was patient and gracious while also blowing me away with her ideas on how to position my brand to stand out amongst so many competitors. I simply could not have gotten it done without her. ”
— Jemila Campbell, Quinn & Co. Founder
Team
Claire Smalley
Creative direction, strategy, design & development
Let’s collaborate.
We’ll do the investigative work to provide you with strategic, creative solutions tailored to your needs and resources. Tell us a bit about your project to set up an introductory call.