Solar Driftwood

As an independent podcast production studio, Solar Driftwood specializes in comedy and storytelling. We partnered with Solar Driftwood to launch a website and brand identity inspired by  Orson Welles’ radio adaptation of “The War of the Worlds.”

Scope

Brand strategy
Brand identity
Web content strategy
Web design
Web development

Solar Driftwood logo design

Brand story

In 1938, The Mercury Theatre on the Air radio series broadcast a radio play about a martian invasion. The episode was an adaptation of the novel “The War of the Worlds” that was directed and narrated by Orson Welles. Because the broadcast mimicked news bulletins, many listeners believed it to be true. It caused mass hysteria across the country and was perhaps the first viral moment of the broadcast age.

Solar Driftwood pays homage to this seminal event in the history of audio storytelling. It exists at the intersection of radio, news and theatre by writing and producing podcasts that sometimes mock present day media and other times offer serious journalism. Solar Driftwood juxtaposes humor and satire with the power of storytelling.

Solar Driftwood brand attributes: contemplative, modern, narrative, satirical and theatrical
A newspaper clipping that inspired Solar Driftwood identity design
Solar Driftwood identity design texture
Solar Driftwood identity design

Logo

Emanating lines reference sound waves or perhaps the gravitational pull of a black hole. The all caps logotype is inspired by vintage, editorial headlines while spaced out letters convey vastness. Logo variations provide versatility on applications like social media or document letterheads.

Solar Driftwood logo studies

Preliminary logo studies

Solar Driftwood logo design
Solar Driftwood Instagram profile
Solar Driftwood logo design
Solar Driftwood logotype and favicon

Visual identity

The visual identity expands on the logo with repetitive lines inspired by sound waves, sun rays and movement. Gritty textures feel vintage and create depth. Dark, contrasting colors symbolize the mystery and vastness of space while pastel accents keep the overall aesthetic light.

Solar Driftwood identity design texture
Solar Driftwood identity design textures
Solar Driftwood icon design
Solar Driftwood color palette
Solar Driftwood icon design

Typography

Futura PT is the official typeface for Solar Driftwood. Originally designed in 1927, Futura is a geometric sans serif inspired by the Bauhaus movement. The typeface is timeless and modern while paying homage to the era in which Orson Welles aired the radio production of “The War of the Worlds.”

Solar Driftwood brand typography design
Solar Driftwood landing page design
Solar Driftwood responsive web design

Credits

All copy on the Solar Driftwood website courtesy of Solar Driftwood

Let's collaborate.

Regardless of the size of your project or budget, we can help.